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Put More Spark Into Your Campaign With These Resources!

General -- extensive links to complete resources on the web.

Media Buying -- resources to help you buy effective media placement.

Magazines -- magazines with information to help you create winning advertising.

Books -- books specifically related to advertising.

Associations -- associations for advertising people to hang out with others in the field.

General

Advertising World -- gateway site with many, many links.  Resources for advertising & marketing professionals, students, and teachers.  The most extensive collection of advertising-related links on the Web!

MediaFinder -- are you part of the hectic media world?  Here's the help you need.  Request media kits, get print quotes, search for mailing lists, find vendors, locate trade shows and more.

Ulrich's Periodicals Directory -- global source for periodicals information.  Must subscribe

AdAge Dataplace -- provides exclusive industry data, like leading advertisers and magazine circulation

Advertising Law Resource Center -- complete guide to the legal aspects of advertising.

AMIC Internet Media Center -- gateway site with links to many others.  To access some areas, must be a member, which is free but cumbersome to set up.

CARR Reports -- a research information service designed to help you better understand the medium of business-to-business publications and advertising (print and on-line). It provides benchmark research and strategic advice to advertisers about the bottom-line effectiveness of communications programs. A number of reports on advertising research you can download and use at no cost are available on-line.  From Reed Research. 

AdCritic.com -- offers subscribers a growing database of the best creative work in the industry, breaking news from the advertising and commercials production industries, plus features and insights from the editorial staff of Creativity.  Must pay to subscribe.

VMS -- maintains global advertising library with various reports on advertising spend by company and market

TNS Media Intelligence/CMR -- leading provider of marketing communication and advertising expenditure information to advertising agencies, advertisers, broadcasters and publishers.  Publishes industry summaries and forecasts.  Can also obtain company info.

WARC.com -- the largest single source of online intelligence for the marketing, advertising, media and research communities worldwide. The subscription-based service gathers together over 25,000 articles, case studies, research reports and summaries drawn from over 30 international sources covering all areas of marketing communications. Members can also access adspend statistics, demographic and economic data, plus consolidated global industry news, marketing communications best practice papers and expert editorials on current industry trends.

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Media Buying

Advertising Publications Source 

Business -- access 9,700 domestic, international and healthcare publication listings, arranged into 186 market classifications ranging from Architecture and Banking to Legal and Woodworking.  Can demo for free, but otherwise must purchase.  

Consumer -- access critical information on U.S. consumer magazines, arranged into 85 market classifications.  Can demo for free, but otherwise must purchase.  From SRDS.

Radio Advertising Bureau -- useful site with general information about radio advertising and comparisons to other sites (with a radio slant, of course).

Television  Bureau of Advertising -- not-for-profit trade association of America's broadcast television industry.   Has some great data about television and other media advertising, including CPM comparisons.

BPA International -- a global provider of audited data to the marketing, media and information industries. It is in the Business of Performing Audits.  BPA is an independent, not-for-profit, self-regulating organization governed by a tripartite Board of Directors.  Must register to use site.

Audit Bureau of Circulations -- a not-for-profit organization established in 1914. ABC is the leading third party auditing organization in the U.S. and its publication audits are conducted in accordance with rules established by its Board of Directors. These rules govern not only how audits are conducted, but also how publishers report their circulation figures.  Must be a member to get to most of the information.

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Magazines

AdAge  -- the preeminent source of marketing, advertising and media news, information and analysis.  Includes news and features.

Adweek -- newsweekly for the advertising business with six regional editions.  Searchable archives.  May have to subscribe for the good stuff.

Brandweek -- only weekly edited exclusively for America's top brand marketing executives.  Part of Adweek.  May have to subscribe for the good stuff.

Journal of Advertising Research -- academic oriented research articles.  Searchable archives.  Bi-monthly published by Advertising Research Foundation.

Technology Marketing -- specifically written and edited for the highest-ranking marketer at a given technology organization. Readers are directly responsible for corporate marketing and positioning.  A monthly but with more frequent on-line updates.  Limited archive of articles on-line. Part of Adweek.

Mediaweek -- weekly magazine about the content and flow of advertising dollars to all media.  Part of Adweek.   May have to subscribe for the good stuff.

Point of Purchase Magazine -- a strategic marketing publication, addressing POP advertising from the perspective of both brand marketers and retailers. Limited past articles on-line for free.  Also has buyer's guide.

Sign Business Magazine -- oriented towards the sign making industry.  Current issue and some past articles on-line.

The Advertiser -- the industry's only peer-to-peer magazine. It is written by, and for, advertisers and published six times a year. With a circulation of 25,000 advertisers, marketers, and communication executives, it reports on today's most controversial issues such as measuring brand equity, emerging technologies, and global marketing.  Must subscribe.  No on-line articles.  Published by the Association of National Advertisers.

Admap -- draws on material from around the globe to keep its readers abreast of the very latest ideas and techniques, providing you with the vital edge you need to keep one step ahead. It shows how new research tools and the lessons of successful practice can be applied to extract the greatest possible benefit from the communications budget.  Published monthly.  Free online sample articles.

International Journal of Advertising -- primary function is to provide a forum for discussion of important issues and for the interchange and cross-fertilization of ideas. Its editorial policy is to reflect a wide variety of perspectives and to invite different viewpoints of advertising and marketing professionals, academics and those shaping and administering public policy. Its focus is intentionally international and the Journal welcomes contributions from all over the world.  Published quarterly.  No online articles.

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Books

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    The Complete Advertising and Marketing Handbook -- Herschell Gordon Lewis.  Hardcover.

    The Advertising Age Handbook of  Advertising -- Herschell Gordon Lewis and Carol Nelson.   Hardcover.

    Advertising Copywriting -- Phillip Ward Burton.  Hardcover.

     Ogilvy on Advertising -- David Ogilvy.  Paperback.

     Hey,Whipple, Squeeze This.  A Guide to Creating Great Ads -- Luke Sullivan.  Paperback.

    WARC Bookstore -- numerous advertising books, with many international titles

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Associations

AAF -- American Advertising Federation -- protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

American Association of Advertising Agencies -- the national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multi-national agencies are members of the AAAA, more than 60 percent of our membership bills less than $10 million per year.

Outdoor Advertising Association of America -- dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. With nearly 1,100 member companies, the OAAA represents more than 90% of industry revenues.

Advertising Research Foundation -- their mission is profitable marketing through effective research

Association of National Advertisers -- the only organization exclusively dedicated to serving the interests of corporations that advertise

Colorado Connection

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Advertising and Marketing Review -- monthly magazine serving Rocky Mountain marketing pros.  Includes a service directory, column archives, resources, and links.

Colorado Film and Video Association -- includes news, production guide, and other resources

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