Marketing Data

Business -- about companies, some free

Consumer -- demographics and geography, many sites

Government/General -- links to government statistics sites and general information

International -- mostly government data and reports on countries beside the U.S.

Forecasts -- various marketing forecasts and economic forecasts

Trade Associations -- Rutgers University has a list of gateways to trade association listings


InfoUSA -- Sponsored by American Business Lists, you can purchase data for specific companies on-line, buy CD-ROMs, or purchased specialized data.  Consumer lists are also available.

Dun & Bradstreet -- You can purchase data on companies from an established credit rating company.  Also, you can get free industry size estimates from their Zapdata subsidiary.

U.S. Census Bureau Economic Programs Overview --  The Economic Census profiles the US economy every 5 years, from the national to the local level.   Various sectors are covered and more frequently than the economic census.

County Business Patterns -- an annual series that provides subnational economic data by industry. The series is useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for statistical series, surveys, and databases between economic censuses.  You can download data by ZIP, county, state, and the U.S.  Data includes number of establishments by NAICS/SIC, employees, and payroll.

Business Size Statistics -- an annual series of businesses by size. Similar to County Business Patterns but includes information on firms and enterprises that own multiple establishments.

Quarterly Census of Employment and Wages -- similar to the County Business Patterns but updated more timely and frequently.  Can get counts by size of establishment, NAICS, employees, and payroll.

RMA Annual Statement Studies -- income and balance sheet information by type of industry based on credit applications.  Can buy book or CD, or download on-line with credit card.

Direct Marketing Lists -- check out direct marketing lists to get an idea of how many businesses and job titles are interested in your product.

Bizstats -- information about different industries, profitability, etc.

IIRS Audit Techniques Guides -- guides to various industries, with an emphasis on financial results of small businesses.  Provides useful industry ratios in many cases

First Research Industry Profiles -- industry profiles on many industries for an inexpensive price

Colorado Connection

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Colorado Secretary of State -- can search the business directory for various registered businesses

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Easy Analytic Software -- Inexpensive information from census reports and ring studies.  Some free data may be available.

ArcGIS Living Atlas of the World -- the foremost collection of geographic information from around the globe. It includes maps, apps, and data layers to support your work

ESRI Demographics -- sells data from global data portfolio of over 15,000 variables including demographics, tapestry segmentation, business and consumer data, and traffic counts

Claritas -- sells consumer data with each household classified into a segmentation scheme.  The PRIZM segmentation defines every consumer into one of 68 distinct segments.  Also has other data.

ER -- provides location data from the Census, USDA, weather service, and more.  Some of the data is dated.

Direct Marketing Lists -- check out direct marketing lists to get an idea of how many consumers are interested in your product.

Missouri Census Data Center -- extensive compilation of U.S. Census data by ZIP Code Tabulation Area and others.  Also can do ring studies.  Can get report or extract to a file.

Simmons Research -- data on 8,000 brands and product categories by various geographies.  Must buy data.  Some free whitepapers.

ShopperTrak -- retail shopping tracking service

Family Budget Calculator -- lets you determine the income needed for particular types of families to make ends meet. Because costs of goods and services vary across the U.S., the calculator customizes the budgets for every U.S. community—over 400 in all. Simply select from one of six family types, pick a state, and then select a community to see how much that family is likely to need for housing, food, child care, etc. The calculator also shows the percent and number of families in that state living below the family budget level.

New Strategists Publications -- creates books from secondary sources and sells them for a reasonable price.  Has a "Who's Buying" series that profiles buyers from the Consumer Expenditure Survey.

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Harris Interactive -- weekly surveys on many topics, from pop culture to politics.  Annual brand and reputation surveys.

Gallup -- political polls, but many on consumers and the economy.

Quinnipiac University Polling Institute -- regularly surveys residents in Connecticut, Florida, New York, New Jersey, Ohio, Pennsylvania and nationwide about political races, state and national elections, and issues of public concern, such as schools, taxes, transportation, municipal services and the environment.

General Social Survey -- annual data on many social issues.  Can use this Web site to analyze and download the data. 

The Odum Institute -- maintains one of the oldest and largest archives of machine-readable data in the U.S. Its Louis Harris Data Center is the exclusive national repository for Louis Harris public opinion data.

Surveys of Consumers -- from the University of Michigan.  Monthly and quarterly data about consumer sentiment and reasons to buy aggregated items.

Pew Research Center -- a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world.  Allows dataset downloads for your own analysis.

Polling Report -- compilation of various polls.  Includes some brand and company info.

Marist Institute of Public Opinion -- provides educational opportunities for students and information on elections, policy, and popular issues for the public. MIPO regularly measures public opinion across the nation, in New York State and New York City.

FiveThirtyEight Polls -- downloadable polls and other analytics data

Washington Post Polls -- The Washington Post regularly surveys Americans on questions of national interest.

USC Dornsife/LA Times Poll -- a series of public opinion polls, both national and statewide, designed to survey voter attitudes on a wide range of political, policy, social and cultural issues.

CBS News Polls -- mainly political, but some other issues as well

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USA.GOV -- gateway to statistics websites for various government data

U.S. Census -- access the U.S. Census via Factfinder.  Detailed population, housing, economic, and other information.

U.S. Census Bureau Economic Surveys -- links to the economic surveys, many of them annual.  Covers most segments of the economy

Bureau of Labor Statistics -- Various types of data and economic outlooks.  The Occupational Outlook gives specifics on type of work, conditions, salaries, and future trends for many jobs.  Also check out their matrix of jobs by industry to see how many are employed in different job categories by industry.  Another useful area is the Quarterly Census of Employment and Wages.   This program publishes a quarterly count of employment and wages reported by employers covering 98 percent of U.S. jobs, available at the county, MSA, state and national levels by industry.

Bureau of Economic Analysis -- This unit of the Department of Commerce publishes much of our economic data, including GDP, investment, etc.  It also has an Input-Output model that can be used by business marketers to uncover new markets and analyze who buys what.  It also has a number of regional economic information, including forecasts.  Its mission "is to produce and disseminate accurate, timely, relevant, and cost-effective economic accounts statistics that provide government, businesses, households, and individuals with a comprehensive, up-to-date picture of economic activity. BEA's national, regional, and international economic accounts present basic information on such key issues as U.S. economic growth, regional economic development, and the Nation's position in the world economy."

Council of Economic Advisers Annual Economic Report -- various historical economic tables

The Federal Researve Board -- Statistics and data from the Federal Reserve Board.  They compile statistics on interest rates, the money supply, etc.  They also have a triennial Survey of Consumer Finances with selected demographic characteristics of U.S. families, including their income, balance sheets, and use of financial services.

Internal Revenue Service Tax Statistics -- Find out how much you and others are paying in taxes in aggregate.   Useful information on income and wealth.  Some data available by ZIP code.

Expenditures on Children by Families -- Survey on the costs of raising children from the Dept. of Agriculture.

Federal Reserve Bank of Philadelphia -- Useful economics forecasts and data. -- lots of detailed economic data and forecasts, but must purchase

Economagic -- over 100,000 data files for display or download

Federal Reserve Bank Beige Book -- published 8 times per year, summarizes economic comments and data from the various Federal Reserve banks.

Chicago Fed National Activity Index -- a monthly index designed to gauge overall economic activity and related inflationary pressure.

Report on Business -- monthly reports from the Institute for Supply Management.  Reports on manufacturing and services.  Some regional reports also provided.

Census of Housing -- a comprehensive picture of housing in America. You’ll find a wide range of data on the size, age and type of American homes; home values, rents and mortgages, the housing and construction industry, and more.

Housing Price Index -- Monthly, quarterly, and annual housing price index for the nation, states, and MSAs.  Some data at county and ZIP levels.

U.S. Consumer Expenditure Survey --  Annual survey detailing consumer spending on various items.  From the Bureau of Labor Statistics.

Comparative Cost of Living Index -- measures relative price levels for consumer goods and services in participating areas. The average for all participating places, both metropolitan and nonmetropolitan, equals 100, and each participant's index is read as a percentage of the average for all places.  Must pay a minimal fee.

Resources for Economists on the Internet -- links to much data and forecasts on the Internet.  Sponsored by the American Economic Association

Construction Statistics -- Monthly data on various U.S. construction items.

Quarterly Trends Reports -- quarterly data for office, industrial, and retail real estate markets from Newmark, Knight, and Frank

Research Reports -- local market reports for apartments and other commercial markets from Marcus & Millichap.  Must register to use

Global Real Estate Reports -- various global real estate reports

Colliers International Market Reports -- industrial, office, and retail real estate market reports for various areas

Bureau of Transportation Statistics -- useful statistics about air, water, and land transportation.  Includes National Household Travel Survey

American Bankruptcy Institute Statistics -- bankruptcy filings by chapter, state, and other breakdowns

National Center for Health Statistics -- the Federal Government's principal vital and health statistics agency.  NCHS data systems include data on vital events as well as information on health status, lifestyle and exposure to unhealthy influences, the onset and diagnosis of illness and disability, and the use of health care.

American Time Use Survey -- survey by the BLS that measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, commuting, and socializing.

Uniform Crime Reports -- primary objective is to generate reliable information for use in law enforcement administration, operation, and management; over the years, however, the data have become one of the country’s leading social indicators. 

Bureau of Justice Statistics -- various statistics on crime and punishment

National Technical Information Service -- technical papers available for purchase

Information Please -- Contains all types of data on a wide range of subjects.  A very useful site.

National Survey of Families and Households --  provides a broad range of information on family life to serve as a resource for research across disciplinary perspectives. A considerable amount of life-history information was collected, including: the respondent's family living arrangements in childhood, departures and returns to the parental home, and histories of marriage, cohabitation, education, fertility, and employment. 

Statistical Sites on the Web -- A gateway to U.S.  governmental sites.  Very useful international links.

Panel Study of Income Dynamics -- a longitudinal study of a representative sample of U.S. individuals (men, women, and children) and the family units in which they reside. It emphasizes the dynamic aspects of economic and demographic behavior, but its content is broad, including sociological and psychological measures.   The study is conducted at the Survey Research Center, Institute for Social Research, University of Michigan.

GAO Reports -- various reports on different industries and issues from the U.S. Government Accountability Office

Best Performing Cities -- The Milken Institute's analysis of the best performing cities for job creation.

The Conference Board -- provides economic forecasts and other information

Colorado Connection

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Colorado Index -- Colorado economic index from Creighton University economist Ernest Goss

Business Leaders Confidence Index -- Colorado -- quarterly index provided by the University of Colorado Leeds School of Business

Colorado State Demographer -- population, housing, and other data.  Historical and projected to the county level.

Colorado Economic and Demographic Information System -- detailed data by county, municipality, and special districts

Colorado Employment and Wage Estimates -- wages by occupational categories for Colorado.   Also includes the number of people employed by occupation.

FDIC State Profile for Colorado -- quarterly report focusing on employment and banking

Colorado Labor Market Information Home Page -- labor market data, including occupational/industry forecasts.

Denver Traffic Counts -- database of Denver city traffic counts for location planning.

Denver Regional Council of Governments -- statistics and forecasts for the Denver metro region.

Colorado Crime Statistics -- statewide crime statistics with many drill-downs to local areas.

Colorado Vital Statistics -- Colorado births, deaths, names, etc.

Statemaster-Colorado -- gateway to numerous statistics on Colorado

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Country Commercial Guides -- prepared by US Embassy Staff once a year and contain information on the business and economic situation of foreign countries and the political climate as it affects U.S. business. Each CCG contains the same chapters, and an appendix, which include topics such as marketing, trade regulations, investment climate, and business travel.

USA Trade Online -- a dynamic data tool that gives users access to current and cumulative U.S. export and import data.   Must register to use.

CIA World Factbook -- profile of each country.  They include introduction, geography, people, government, economy, communications, transportation, military, and transnational issues.

CIA Global Trends -- Every four years since 1997, the National Intelligence Council has published an unclassified strategic assessment of how key trends and uncertainties might shape the world over the next 20 years to help senior US leaders think and plan for the longer term.

UN World Population Prospects -- very, very long-range population forecast.  Some intermediate term projections included.

Foreign Trade Statistics -- gateway to various trade statistics.  U.S. Census Bureau

US International Trade Commission -- maintains harmonized tariff database.  Also has some useful reviews, including economic and technology.  Investigates dumping.  Very trade focused.  Use the Commodity Translation wizard to obtain tariff codes from NAICS codes.

Trade Stats Express -- get visual maps and data on specific commodities traded by the U.S.

U.S. International Trade Administration -- Lots of trade info. 

Country Studies -- presents a description and analysis of the historical setting and the social, economic, political, and national security systems and institutions of countries throughout the world and examines the interrelationships of those systems and the ways they are shaped by cultural factors.  For selected countries.  Most are dated now.  From the Library of Congress

OECD Statistics -- economic and other data for member countries sharing a commitment to democratic government and the market economy.

GlobalEdge-- excellent site for global data.  Serves as gateway to other resources.  Great statistical links

Overseas Private Investment Corporation -- has gateway to other resources for selected countries

State Department Quarterly Comparative Living Costs -- indexes of living costs abroad, quarters allowances, hardship differentials, and danger pay allowances. The data are published in January, April, July, and October each year.

BLS Foreign Labor Statistics -- various data on foreign labor markets.

Penn World Table -- a database with information on relative levels of income, output, input and productivity, covering 182 countries between 1950 and 2014. -- a massive central data source and a handy way to graphically compare nations.  Over 600 stats.

UNESCO Institute for Statistics -- global and internationally comparable statistics on education, science, technology, culture and communication

UN STATS -- various international statistics

UN Monthly Bulletin of Statistics On-line -- presents current monthly economic statistics for most of the countries and areas of the world

ILO Statistics -- workforce data for various counties from the ILO division of the U.N.

The Economist Intelligence Unit Country Pages -- overview data, along with some forecasts

World Development Indicators -- contains 1,600 time series indicators for 217 economies and more than 40 country groups, with data for many indicators going back more than 50 years.

International Telecommunication Union -- telecom and Internet data for all countries

Development Clearinghouse -- Can search by topic and country.  From US Agency for International Development

USDA Foreign Agriculture Service -- data, statistics, and market reports

International Trade Centre -- import/export statistics by commodity and country. 

Japanese External Trade Organization -- data about the Japanese market

Euromonitor -- consumer studies by country for sale.

Eurostats -- statistics agency of the European Union

Business Information on China -- gateway to China information from City University of Hong Kong

Luxembourg Income Study Database -- largest available income database of harmonised microdata collected from about 50 countries in Europe, North America, Latin America, Africa, Asia, and Australasia spanning five decades. Harmonized into a common framework (Harmonisation Guidelines), LIS datasets contain household- and person-level data (List of Variables) on labour income, capital income, social security and private transfers, taxes and contributions, demography, employment, and expenditures.

Index of Economic Freedom -- measures and ranks 180 countries across 10 specific freedoms, things like tax rates and property rights. View scores and rankings for any country, along with detailed data and background analysis.

Economic Freedom of the World Index -- ranks 162 countries on economic freedom

Freedom in the World -- classifies countries according to their freedom and provides background data on them

Colorado Connection

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Foreign Trade Statistics -- Colorado -- Exports from Colorado to each country.

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FRB Philadelphia Livingstone Consensus Forecast -- Livingstone consensus economic forecast.

Conference Board -- Conference Board economic forecast of prime indicators

Congressional Budget Office -- long-term U.S. macroeconomic forecast

State Occupational Projections -- 10-year projections by occupation by state.  You can compare overall state employment rates, and also by specific occupations.

Aggregate Economy -- historical and forecast variables 10-years out that underpin the BLS long-term occupational projections

U.S. Dept. of Energy Forecasts -- these forecasts start with the overall economy and then get into some detail on energy

Fair Model -- under the Forecast Memo, you can retrieve a U.S. economic forecast.  You can also change variables and see what the impact is on the predicted outcome.  Free

GlobalInsight -- private consulting firm with some free information.  Formerly DRI-WEFA

Council of Economic Advisers -- some forecasts, especially of policy proposals

Fannie Mae Economic Outlook -- monthly outlook, focused on housing and interest rates, from Fannie Mae's chief economist.

Mortgage Bankers Association Economic Forecasts -- frequent U.S. forecasts

FAA Aerospace Forecasts -- includes U.S. and global economic forecasts.  Specifics on aviation.

USDA ERS Outlook Reports and Data -- provides GDP and population forecasts for most countries, along with detail agriculture forecasts.

The Financial Forecast Center -- uses neural networks to produce free short-term forecasts and for purchase long-term ones

World Economic Outlook -- latest world economic forecast from the International Monetary Fund.  Gross domestic product, inflation rates, and more

ManpowerGroup Employment Outlook Survey -- quarterly outlook surveys for the U.S., Canada, Mexico and many 41 other countries

NAR: Research: Economic and Housing Data -- forecast from the National Association of Realtors.  Some good overall numbers and housing details.

Consensus Construction Forecast -- twice-a-year survey of the nation’s leading construction economists who forecast business conditions over the next 12–18 months

MDM Wholesale Distribution Outlook -- outlook of the state of the distribution industry based on reader surveys and data collection

Wells Fargo Commercial Forecast -- forecasts and economic commentary

State Street Global Advisors -- economic and asset-class forecasts

TD Economics - Forecasts -- U.S., Canadian, and global economic forecasts.

NABE Surveys -- Highlights of consensus forecast of National Association of Business Economists

TS Lombard -- British economics firm that allows free trial.

Jones Lang LaSalle Research -- real estate reports for selected cities around the world.  Includes long-range forecasts.  Must provide contact information to download reports -- summary long-range weather forecasts

Colorado Connection

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Colorado Economy -- Colorado economic data and forecast by Summit Economics.  Includes consensus forecast

Focus Colorado -- report on Colorado's economy for the Colorado General Assembly.  While oriented towards the state's revenue projections, includes relevant data on Colorado's economy and forecasts.

Colorado Occupational Projections -- 10 year employment projections by occupation.  State and metro details.

Colorado Population Projections -- forecasts for the state and counties by the state demographer

Colorado Business Economic Outlook -- forecast of Colorado's economy by sector

Denver Regional Council of Governments -- statistics and forecasts for the Denver metro region.

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