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General Information Sources

USA Counties -- 1998 -- USA Counties, from the Census Bureau, compiles useful demographic, economic, and governmental information spanning several years and sources for county comparisons and profiles.

ZIP Codes -- Allows you to find a ZIP code for an address.

Zip Codes: -- Find zip code demographics and databases.

ZIP Codes by City/State -- You provide a city and state, this gives you the ZIP and vice versa.  It is unclear how up to date this is -- the USPS wants you to use the ZIP+4 service for an address shown above.

Metropolitan Statistical Areas -- List of Metropolitan Statistical Areas as of 1999

FedWorld -- A gateway to many U.S. government databases and documents

FedStats -- More than 100 agencies in the United States Federal Government produce statistics of interest to the public. The Federal Interagency Council on Statistical Policy maintains this site to provide easy access to the full range of statistics and information produced by these agencies for public use.

Stat-USA -- STAT-USA/Internet, a service of the U.S. Department of Commerce, is the site for the U.S. business, economic and trade community, providing authoritative information from the Federal government.

North America Industrial Classification System --  The North American Industry Classification System (NAICS) is replacing the U.S. Standard Industrial Classification (SIC) system.  This site has useful information, including correspondence between NAICS and SIC and new data tables.

Industry Concordences -- gateway to link various classification systems

U.S. Census Bureau Reports and Data --  Census Bureau Web site.  Links to various Census products, including economic activity.

Survey Research Center -- gateway to various polling data available on the Web

Geodata.gov -- a web-based portal for one-stop access to maps, data and other geospatial services that will simplify the ability of all levels of government and citizens to find geospatial data and learn more about geospatial projects underway.

Britannica Online -- must subscribe, but you get access to an encyclopedia, links, and other articles

Institute for the Study of Business Markets -- research studies into business markets.  Located at Penn State.

Web Resources for Newsrooms -- Web links to various subjects from Gannett

Internet Public Library -- great links

Refdesk -- Refdesk is only about indexing quality Internet sites and assisting visitors in navigating these sites.  High quality links to a variety of sources.

Library Spot -- wealth of diverse information.  Business specific page as well.

Online Conversion -- convert just about anything to anything else.
Over 5,000 units, and 50,000 conversions.

Exel-lent Marketing Formulas General Utilities -- Microsoft® Excel add-in's general utilities.  Can buy complete add-in with 55 functions/macros for sales & marketing pros, and can also download a trial version.

Academy of Marketing Science Review -- full text articles about marketing and consumer behavior

The Journal of Empirical Generalisations in Marketing Science -- devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy.  Free articles.

Marketing Bulletin -- refereed academic journal with free online articles.

Marketing R&D Initiative -- must join (expensive) to get the good stuff.  They have some free example research.

Emerald Journal List -- Emerald publishes many academic marketing journals.  This page lists all their journals.  You can take a free trial, but have to purchase in the long run.

International Journal of Market Research -- easy readable studies.  Must subscribe for full access, but sample papers are free.

Tilburg University Marketing Magazines -- list of international marketing magazines, including many in U.S.

Tilburg University Academic Journals -- extensive lists of journals, most of which require subscription

Marketing Associations -- from Tilburg University

Mousetracks -- lists of marketing discussion lists

 

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Revised: January 18, 2014