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Gateway to these marketing subjects
Discover information about potential customers, their attitudes/buying behavior, market size, etc.
Develop your strategy: markets served, products/services offered, and technology
Monitor your competition, gain competitive advantage
Design and develop winning new products
Once your product is developed, enhance and manage it
Don't leave money on the table -- price to maximize your company's value
Arouse interest, stimulate action, motivate purchase
Put your product or service in front of prospects
Get people talking about you
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