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Omnibus Surveys

ESOMAR Omnibus Survey Directory -- ESOMAR is the leading international association for marketing and opinion research representing the highest possible standards both professionally and technically. This directory contains a list of companies offering omnibus market research surveys throughout the world.

ACNielsen -- Consumer panels in the U.S. and 18 countries

NPD -- Offers on-line consumer panels through Consumer Information link

AOL/Opinion Place from Intelliquest -- access to bi-weekly omnibus studies of both adults and kids. It is a good choice if you're seeking quick, inexpensive data on a specific issue.

Millward Brown Intelliquest -- in addition to AOL/Opinion Place, Millward Brown Intelliquest also offers a technology panel and custom panels.

ORC/Caravan -- national consumer telephone survey conducted twice weekly among a national probability sample of 1,000/2,000 adults 18 years of age and older, living in private households in the continental United States. CARAVAN also offers TEEN CARAVAN® and PRE-TEEN CARAVAN®, shared-cost national surveys of teenagers 12-17 and children 6-11.

MORI -- conducts numerous omnibus surveys throughout the world.

Wirthlin Worldwide -- regularly scheduled omnibus surveys among three key U.S. audiences: The American general public, U.S. corporate executives, and decision makers within the U.S. Congress.

Greenfield On-line -- weekly omnibus study provides you with the answers to most pressing marketing questions, while keeping budget intact!  Relatively inexpensive.

Goldhaber Research Associates -- offers a national omnibus, The GRA Poll ®, and The Erie/Niagara Poll™, a survey of two counties in Western New York. These omnibuses are conducted on a regular basis, and survey respondents proportionately to reflect actual populations according to geographic location, ethnicity, age, and other demographic characteristics.


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Revised: January 18, 2014