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Web MarketingWeb Marketing News
GeneraleMarketer -- provides the largest aggregated statistics, trends and analysis about the Internet and e-business. Internet Advertising Resource Guide -- gateway guide with links to a multitude of internet advertising resources The Internet Marketing Center -- marketing tips, strategies, and secrets for internet marketing, online advertising and website promotion that will skyrocket your small, medium or home based business profits through the roof. Information City -- this site provides a variety of free and low cost promotion resources, software, and information products for the new or experienced webmaster. Online Technologies, Corp. -- a leading website strategies development and hosting company dedicated to helping organizations design and implement sound Internet and Intranet business solutions. 411now.com -- A Small Business Online Community. "It is our duty to assist small to medium sized companies in their quest to achieve maximum results in the growth of their business by using the resources of the Internet." Media Metrix -- "As the leader in Internet and Digital Media measurement, our mission is to help clients achieve their business objectives and support the growth of Internet advertising and e-commerce." Top web statistics and more. AdRelevnace -- measures on-line advertising. Division of Media Metrix. Reports and summaries available for free. Nielson/Net Ratings -- Measures vital Internet statistics such as audience measurement, e-commerce strategies service, Internet investment strategies service, tracks banner advertisements, top web sites and the like. Webmonkey -- lots of tips on designing Web sites, programming tools, and more Wilson Internet Services -- offers the Web's largest source of key information about doing business on the Net -- hundreds of articles, thousands of links to resources on e-commerce and Web marketing. Mohan Sawhney's Web site -- articles, presentations, and more from e-commerce Northwestern U. professor & guru. Interactive Advertising Bureau -- association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues. Good research source also. International Internet Marketing Association -- non-profit professional association serving Internet marketers and business strategists. Our mission is to inspire Internet and traditional marketers to use the Internet as a vital component of the marketing mix.
Best Practices for Email Marketers -- very good guide to email marketing,
with some promotional material included.
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E-mail ListsPostmaster Direct Response -- the home of 100% opt-in e-mail direct marketing. Searchable database of e-mail lists for rental for about $.20 per name. At least 9,000 lists with 1.8 million names. Direct Email List Sources -- email listings and brokerage. FloNetwork -- manages permission-based marketing programs for some of the world's leading organizations. From data segmentation, personalization and high-volume deployment to detailed tracking and analysis, we deliver more than just email. We deliver measurable results. Unleashing the I -- you can download the book by Seth Godin describing viral marketing.
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Books
by:
Advertising on the Internet -- Robbin Lee Zeff, Brad Aronson. Paperback. 4½ Star Customer Review. The publisher, John Wiley & Sons:A hands-on guide to buying and selling advertising space on the World Wide Web There are two main areas of advertising on the Internet that people are trying to learn: how to buy advertising space on someone else's Web page, and how to sell advertising on their own Web site. This book gives advertising managers and designers the information they need to put quality advertising on the Internet. 101 Ways to Promote Your Web Site -- Susan Sweeney. Paperback. 4 Star Customer Review. Book Description: This book outlines tools such as templates, checklist, and forms as well as techniques like using e-mail, links, and on-line advertising that will increase the number of repeat visitors and first-time hits. Strategies that can be implemented in a day, a sample maintenance and implementation schedule for site updating, and a comprehensive list of search engines will be useful to beginning and experienced webmasters. Also included is a personal password for accessing a private companion Web site filled with Web site promotion news. Marketing on The Internet: A 7-Step Plan for Selling Your Products, Services and Image to Millions Over The Internet -- Jan Zimmerman, Michael Matthiesen, and Jerry Yang. Paperback. 5 Star Customer Review. Review: A Great Tip on Every Page! I thought that by getting a web site my "electronic" cash register would simply light up around-the-clock. Wrong! *Marketing on the Internet, 3rd edition* has shown me that I also need to monitor it, analyze the results and then go ahead and promote it. Now my site is easy to get to, and easy to buy from! A secret password comes with every book and opens up a "members only" companion web site containing continually updated information. We've gotten our money's worth. J. Westall, Skookum Inc.
Principles of Internet Marketing -- Ward Hanson. Hardcover - 500
pages 1st edition (September 8, 1999). Provides the first systematic view
of the profound changes in marketing brought about by the Internet. Anyone
seeking to exploit the unique capabilities of electronic networking should read
this book. Must read in many MBA programs.
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Magazines/NewslettersNetMarketing -- a feature of Business Marketing, with a Web Price Index, Knowledge Base, Top B2B Web Sites, etc. Web Marketing Today -- links to hundreds on-line articles about effective Web marketing and to on-line resources for business. Iconocast -- a free weekly e-cast (mail list) that chronicles the Internet’s impact on traditional marketing. It contains data-rich market overviews designed to help readers understand key trends, plus The Jacobyte, an insider column. Searchable archives. Larry Chase's Web Digest for Marketers -- aimed at a tightly defined group of people who are interested in seeing what marketers are doing on the Web. Even though the group is well defined it doesn't mean that they're all from marketing. NewMedia Magazine -- a professional site for Web and multimedia developers. Our goal is to present news and product information that makes it easier for you to be creative on the job. Can sign up for free subscription. Revolution Magazine -- equips corporate marketers and senior business people in the US, UK and Asia to meet the challenges presented by the internet, wireless applications, interactive TV and other digital platforms. It does it in plain English through case studies revealing the best work of the world's most exciting brands. Searchable archives. Journal of Interactive Marketing -- It is the expectation that the Journal will become a major catalyst for helping shape the issues and ideas associated with the emerging interactive/electronic commercial environment, while elevating the level of research conducted around more traditional direct marketing concerns. Can read abstracts, but must subscribe for complete article access. International Journal of Economic Commerce -- a refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as practitioners and executives involved in electronic commerce. Abstracts on-line, and full text available for subscribers from other site.
Back/Top E-mail Search InfoTech Marketing Development/Improvement ToolsMacromedia -- their mission is to add life to the Web. Focused on Web designers, consumers, and the enterprise, they deliver a completely new generation of Internet tools and technologies designed to transform the Web experience. LinkExchange -- free site-improvement services. Also strategy and advertising ideas. Owned by Microsoft. In Search of Resources -- In Search of Resources is a comprehensive compilation of links to sites throughout the internet that offer the aspiring web page builder or consummate webmaster all the tools needed for the construction of a web page. Link Visibility Index from MarketLeap
Free Webmaster Tools -- links to various tools for webmasters, mainly to improve your search engine ranking Software
Back/Top E-mail Search InfoTech Marketing AgenciesThese agencies help with creating banner ads and many other aspects of Web Marketing. Digital Pulp -- "We thrive on the accelerated growth of the Web. We're dedicated to developing consistency in communication across all media. Our convergence of Web development, e-commerce, online and offline advertising and strategic marketing has been utilized by some of the most influential companies on the Web." DoubleClick -- the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. SF Interactive -- "SF Interactive, Inc. is a digital marketing agency specializing in banner advertising creation and placement, online marketing programs, measurement systems, Web site design and Internet consulting." AdKnowledge -- "AdKnowledge is the only media-independent provider of complete Web marketing management services focused entirely on the needs of advertising buyers. Our mission is to put marketers and agencies in control of their outbound Web marketing programs and maximize their return on investment. "Thinking Media -- "creates computer-based training and multimedia promotional materials for industry and business. Our speciality is creating practical and cost-effective solutions for businesses who couldn't previously justify the benefits of this new technology." Digital Impact -- premier provider of online direct marketing solutions for enterprises, including market leaders such as Citibank, Dell Computer Corporation, MasterCard, and Hewlett-Packard. Digital Impact's solutions – Strategy, Customer Acquisition and Customer Marketing – enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. We provide deep customer insight and powerful program execution through a combination of web-based applications, hosted technology infrastructure and professional services.RichWeb Net Creations -- "We design professional websites with just the right mix of color, pizzazz and animation to make them appealing to the web surfer, but functional for the business owner." 24/7 Media -- "Reaching more than half of the online users, 24/7 Media, Inc. provides Internet advertising and online direct marketing solutions for advertisers and Web publishers."AppNet -- "Trust your site building to a web design company that KNOWS how to design attractive websites. More importantly, choose a company that KNOWS how to get your website looked at!"
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